{"id":1449,"date":"2026-02-21T08:04:09","date_gmt":"2026-02-21T08:04:09","guid":{"rendered":"https:\/\/leadprinter.ai\/?p=1449"},"modified":"2026-04-27T07:28:57","modified_gmt":"2026-04-27T07:28:57","slug":"e-pasta-marketinga-veiksmes-stasts","status":"publish","type":"post","link":"https:\/\/leadprinter.ai\/lv\/e-pasta-marketinga-veiksmes-stasts\/","title":{"rendered":"E-pasta m\u0101rketinga veiksmes st\u0101sts"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">160 potenci\u0101lie klienti divu m\u0113ne\u0161u laik\u0101<\/h2>\n\n\n\n<p>Izlauzties jaun\u0101 tirg\u016b nekad nav viegli, jo \u012bpa\u0161i tad, ja uz\u0146\u0113mums v\u0113l nav pla\u0161i paz\u012bstams. Tie\u0161i ar \u0161\u0101du probl\u0113mu sask\u0101r\u0101s Ilze un J\u0101nis \u2013 V\u0101cij\u0101 ra\u017eoto v\u0113ja turb\u012bnu izplat\u012bt\u0101ji Latvij\u0101. Luvside ra\u017eo maz\u0101s v\u0113ja turb\u012bnas, kas pal\u012bdz uz\u0146\u0113miem rad\u012bt ilgtsp\u0113j\u012bgu un autonomu ener\u0123ijas ieguves avotu. T\u0101 k\u0101 Ilze un J\u0101nis s\u0101ka savu darb\u012bbu pavisam nesen, m\u0113s izveidoj\u0101m e-pastu kampa\u0146u \u2013 un rezult\u0101ti m\u016bs p\u0101rsteidza!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Izaicin\u0101jums: Ieg\u016bt atpaz\u012bstam\u012bbu Baltijas re\u0123ion\u0101<\/h3>\n\n\n\n<p>Luvside m\u0113r\u0137auditorija ir mazie un vid\u0113jie ra\u017eo\u0161anas un pa\u0161vald\u012bbu uz\u0146\u0113mumi, kuri atrodas piej\u016bras re\u0123ion\u0101 un ir tend\u0113ti uz ilgtsp\u0113j\u012bbu. T\u0101pat v\u0113l\u0113j\u0101mies past\u0101st\u012bt par Luvside v\u0113ja turb\u012bn\u0101m ar\u012b arhitektiem un modu\u013cu m\u0101ju ra\u017eot\u0101jiem, lai potenci\u0101li izveidotu ilgtermi\u0146a sadarb\u012bbu n\u0101kotnes projektos.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">E-pastu kampa\u0146as izveides strat\u0113\u0123ija: soli pa solim<\/h3>\n\n\n\n<p>Lai ar\u012b p\u0101rdo\u0161ana ir ciparu sp\u0113le, uzst\u0101dot kampa\u0146as, m\u0113s vienm\u0113r fokus\u0113jamies uz kvalit\u0101ti, nevis kvantit\u0101ti. Mums nav svar\u012bgi, k\u0101ds ir kampa\u0146as atbil\u017eu r\u0101d\u012bt\u0101js (reply rate), bet gan tas, cik no \u0161\u012bm atbild\u0113m ir pozit\u012bvas.<br>Lai izvair\u012btos no e-pastu iek\u013c\u016b\u0161anas m\u0113stul\u0113s jeb spam, ir vair\u0101ki priek\u0161darbi, ko veicam, lai sagatavotu kampa\u0146u, piem\u0113ram:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Solis \u2013 e-pasta adre\u0161u izveide un uzsild\u012b\u0161ana<\/h3>\n\n\n\n<p>Vis\u0101m kampa\u0146\u0101m iesak\u0101m izveidot atsevi\u0161\u0137u dom\u0113nu ar maksimums 6 e-pasta adres\u0113m, lai tas neietekm\u0113 klienta prim\u0101ro dom\u0113na reitingu.<\/p>\n\n\n\n<p>T\u0101pat jaunizveidot\u0101s e-pasta adreses ir \u201cj\u0101uzsilda\u201d (<em>warm up<\/em>). Jauniem e-pastiem un dom\u0113niem bie\u017ei vien tr\u016bkst reput\u0101cijas, kas ietekm\u0113 e-pastu nok\u013c\u016b\u0161anu spam map\u0113. Uzsild\u012b\u0161anas process ilgst 2-3 ned\u0113\u013cas, sist\u0113ma s\u016bta autom\u0101tiskus zi\u0146ojumus uz jauno e-pasta adresi, pak\u0101peniski palielinot apjomu.<\/p>\n\n\n\n<p>Kad uzsild\u012b\u0161anas process ir beidzies, tiek uzst\u0101d\u012bts limits \u2013 30 izs\u016bt\u012bti e-pasti dien\u0101 no vienas e-pastu adreses.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/leadprinter.ai\/wp-content\/uploads\/2026\/04\/image-3.png\" alt=\"\" class=\"wp-image-1454\" srcset=\"https:\/\/leadprinter.ai\/wp-content\/uploads\/2026\/04\/image-3.png 1024w, https:\/\/leadprinter.ai\/wp-content\/uploads\/2026\/04\/image-3-300x169.png 300w, https:\/\/leadprinter.ai\/wp-content\/uploads\/2026\/04\/image-3-768x432.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">2. Solis \u2013 m\u0113r\u0137auditorijas atlas\u012b\u0161ana<\/h3>\n\n\n\n<p>Lai p\u0101rliecin\u0101tos, ka zi\u0146ojums sasniedz pareizo cilv\u0113ku, ir vair\u0101ki filtri, ko \u0146emam v\u0113r\u0101, segment\u0113jot datub\u0101zi, piem\u0113ram:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Lok\u0101cija<\/strong>: Latvijas un Igaunijas piej\u016bras re\u0123ions<\/li>\n\n\n\n<li><strong>Industrija<\/strong>: Ra\u017eo\u0161ana, pa\u0161vald\u012bbu uz\u0146\u0113mumi, arhitekti un modu\u013cu m\u0101ju ra\u017eot\u0101ji<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">3. Solis \u2013 teksta sagatavo\u0161ana<\/h4>\n\n\n\n<p>Tika izveidota automatiz\u0113ta 3 e-pastu sekvence. \u0160eit apkopoti 3 so\u013ci, ko dar\u012bj\u0101m, lai maksimiz\u0113tu iesaisti:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Tika izmantotas personaliz\u0101cijas, uzrun\u0101jot sa\u0146\u0113m\u0113ju v\u0101rd\u0101, iek\u013caujot uz\u0146\u0113muma nosaukumu un industriju, lai piel\u0101gotu zi\u0146ojumu tie\u0161i m\u0113r\u0137auditorijai.<\/li>\n\n\n\n<li>Tika izveidota teksta randomiz\u0101cija (<em>spintax<\/em>), piem\u0113ram, uzrunai, ieguvumiem, CTA jeb aicin\u0101jumam, lai izs\u016bt\u012btie zi\u0146ojumi ir p\u0113c iesp\u0113jas at\u0161\u0137ir\u012bg\u0101ki, t\u0101d\u0113j\u0101di samazinot iesp\u0113ju nok\u013c\u016bt spam.<\/li>\n\n\n\n<li>Tika veikta A\/B test\u0113\u0161ana da\u017e\u0101d\u0101m e-pasta vari\u0101cij\u0101m un sekots l\u012bdzi rezult\u0101tiem, lai zin\u0101tu, kura vari\u0101cija ir efekt\u012bv\u0101ka, deaktiviz\u0113jot vari\u0101ciju, kas nenes tik labus rezult\u0101tus.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">4. Solis \u2013 kampa\u0146as palai\u0161ana un rezult\u0101ti<\/h4>\n\n\n\n<p>Tas, ka kampa\u0146a b\u016bs veiksm\u012bga, bija skaidrs jau pirmaj\u0101s dien\u0101s, kad sa\u0146\u0113m\u0101m vair\u0101k nek\u0101 20 pozit\u012bv\u0101s atbildes ned\u0113\u013cas laik\u0101. Rezult\u0101ti bija tik p\u0101rsteidzo\u0161i labi, ka n\u0101kamaj\u0101 m\u0113nes\u012b izl\u0113m\u0101m turpin\u0101t kampa\u0146u ar\u012b Igaunij\u0101, optimiz\u0113jot kampa\u0146u, balstoties uz iepriek\u0161\u0113jiem rezult\u0101tiem.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"540\" src=\"https:\/\/leadprinter.ai\/wp-content\/uploads\/2026\/04\/image-4.png\" alt=\"\" class=\"wp-image-1458\" srcset=\"https:\/\/leadprinter.ai\/wp-content\/uploads\/2026\/04\/image-4.png 960w, https:\/\/leadprinter.ai\/wp-content\/uploads\/2026\/04\/image-4-300x169.png 300w, https:\/\/leadprinter.ai\/wp-content\/uploads\/2026\/04\/image-4-768x432.png 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Rezult\u0101ti Latvij\u0101 pirm\u0101 m\u0113ne\u0161a laik\u0101:<\/h3>\n\n\n\n<p>Pirmais e-pasts:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>694\u00a0<\/strong>izs\u016bt\u012bti e-pasti<\/li>\n\n\n\n<li><strong>144\u00a0<\/strong>atbildes uz pirmo e-pastu (20.7% atbil\u017eu r\u0101d\u012bt\u0101js jeb\u00a0<em>reply rate<\/em>)<\/li>\n\n\n\n<li><strong>50\u00a0<\/strong>pozit\u012bvas atbildes (34.7% no vis\u0101m atbild\u0113m)<\/li>\n<\/ul>\n\n\n\n<p>Otrais e-pasts:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>499\u00a0<\/strong>izs\u016bt\u012bti e-pasti<\/li>\n\n\n\n<li><strong>143<\/strong>\u00a0atbildes (28.7%)<\/li>\n<\/ul>\n\n\n\n<p><strong>27&nbsp;<\/strong>pozit\u012bvas atbildes (18.9%)<\/p>\n\n\n\n<p>Tre\u0161ais e-pasts:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>303<\/strong>\u00a0izs\u016bt\u012bti e-pasti<\/li>\n\n\n\n<li><strong>44<\/strong>\u00a0atbildes (14.5%)<\/li>\n<\/ul>\n\n\n\n<p><strong>5<\/strong>&nbsp;pozit\u012bvas atbildes (11.4%)<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Rezult\u0101ti Igaunij\u0101 otr\u0101 m\u0113ne\u0161a laik\u0101:<\/h3>\n\n\n\n<p>Pirmais e-pasts:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>1442\u00a0<\/strong>izs\u016bt\u012bti e-pasti<\/li>\n\n\n\n<li><strong>136\u00a0<\/strong>atbildes uz pirmo e-pastu (9.4% atbil\u017eu r\u0101d\u012bt\u0101js jeb\u00a0<em>reply rate<\/em>)<\/li>\n\n\n\n<li><strong>47\u00a0<\/strong>pozit\u012bvas atbildes (34.6% no vis\u0101m atbild\u0113m)<\/li>\n<\/ul>\n\n\n\n<p>Otrais e-pasts:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>1133\u00a0<\/strong>izs\u016bt\u012bti e-pasti<\/li>\n\n\n\n<li><strong>181<\/strong>\u00a0atbildes (16%)<\/li>\n\n\n\n<li><strong>20\u00a0<\/strong>pozit\u012bvas atbildes (11%)<\/li>\n<\/ul>\n\n\n\n<p>Tre\u0161ais e-pasts:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>862<\/strong>\u00a0izs\u016bt\u012bti e-pasti<\/li>\n\n\n\n<li><strong>90<\/strong>\u00a0atbildes (10.4%)<\/li>\n<\/ul>\n\n\n\n<p><strong>5<\/strong>&nbsp;pozit\u012bvas atbildes (5.5%)<\/p>\n\n\n\n<p>2 m\u0113ne\u0161u laik\u0101 kampa\u0146as rezult\u0101t\u0101 mums ne tikai izdev\u0101s iepaz\u012bstin\u0101t uz\u0146\u0113mumus ar Luvside, bet ar\u012b piesaist\u012bt 160 potenci\u0101los klientus!<\/p>\n\n\n\n<p>Rakstiet mums, un m\u0113s pal\u012bdz\u0113sim izveidot e-pastu m\u0101rketinga strat\u0113\u0123iju, kas ienes\u012bs nevis vienk\u0101r\u0161i atbildes, bet tie\u0161i&nbsp;<strong>pozit\u012bv\u0101s atbildes<\/strong>&nbsp;no maks\u0101tsp\u0113j\u012bgiem uz\u0146\u0113mumiem, kas ir Tav\u0101 m\u0113r\u0137auditorij\u0101!<a href=\"https:\/\/vdisain.lv\/kontakti\/\"><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>160 potenci\u0101lie klienti divu m\u0113ne\u0161u laik\u0101 Izlauzties jaun\u0101 tirg\u016b nekad nav viegli, jo \u012bpa\u0161i tad, ja uz\u0146\u0113mums v\u0113l nav pla\u0161i paz\u012bstams. Tie\u0161i ar \u0161\u0101du probl\u0113mu sask\u0101r\u0101s Ilze un J\u0101nis \u2013 V\u0101cij\u0101 ra\u017eoto v\u0113ja turb\u012bnu izplat\u012bt\u0101ji Latvij\u0101. Luvside ra\u017eo maz\u0101s v\u0113ja turb\u012bnas, kas pal\u012bdz uz\u0146\u0113miem rad\u012bt ilgtsp\u0113j\u012bgu un autonomu ener\u0123ijas ieguves avotu. T\u0101 k\u0101 Ilze un [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1450,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[23],"tags":[],"class_list":["post-1449","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized-lv"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>E-pasta m\u0101rketinga veiksmes st\u0101sts | Lead printer<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"lv_LV\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"E-pasta m\u0101rketinga veiksmes st\u0101sts | Lead printer\" \/>\n<meta property=\"og:description\" content=\"160 potenci\u0101lie klienti divu m\u0113ne\u0161u laik\u0101 Izlauzties jaun\u0101 tirg\u016b nekad nav viegli, jo \u012bpa\u0161i tad, ja uz\u0146\u0113mums v\u0113l nav pla\u0161i paz\u012bstams. Tie\u0161i ar \u0161\u0101du probl\u0113mu sask\u0101r\u0101s Ilze un J\u0101nis \u2013 V\u0101cij\u0101 ra\u017eoto v\u0113ja turb\u012bnu izplat\u012bt\u0101ji Latvij\u0101. Luvside ra\u017eo maz\u0101s v\u0113ja turb\u012bnas, kas pal\u012bdz uz\u0146\u0113miem rad\u012bt ilgtsp\u0113j\u012bgu un autonomu ener\u0123ijas ieguves avotu. 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